We were involved in the Fat Boy Burger sign from designing and tweaking the logo to discovering fabrication possibilities and its installation; start to finish. The main logo sign was made out digital-printed and laminated vinyl attached to 1-1/2-inch foam, painted white and stud-mounted to concrete. In addition to the exterior logo sign, we designed the Fat Boy Burger menu and made it out of ¾-inch MDO board with digital-printed and laminated vinyl attached also.
Here are a couple of Polynesian-style digital prints mounted to a client's closet doors. After a few steps in Adobe Photoshop going back and forth with the client to insure the color scheme was appropriate for the color of their interior walls, we printed the 36-inch by 79-inch design twice on vinyl (bookended), protected them with satin-sheen laminate and dry-applied them to wooden bi-pass doors. The client was extremely pleased with the outcome and so are we!
Island Sign was honored recently, by the request to produce and install all the graphics for a new exhibit at The Maui Ocean Center, Hawaii’s Top Rated Family Attraction! (Zagat Survey US Family Travel Guide)
This new Coral Reefs exhibit, with its interactive models and live coral examples, is comprised of about 35 feet of full color artwork, prepared by Geoff Moore of Silver Moon Design, and several cut out openings in the wall for aquarium tanks, a video screen, & a cutaway glimpse into a coral sculpture. The display also incorporates electronic devices to activate lighting & audio...
Brian Hoff of The design Cubicle offers this list of questions on his blog. I think it is an excellent resource for myself and other designers to consider in our design consultations, as well as for any of my potential clients to consider themselves when brainstorming their own design needs.
COMPANY-RELATED QUESTIONS
1- How would you describe your services and/or products?
2- What are the long term goals of your company?
3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish?
This question helps to understand the problem.
4- Who are your main competitors?
Having...
It's official, Island Sign is the host of this month's Maui Chamber of Commerce "Business After Hours" event, so mark your calendar for JUNE 30TH 5:00 - 7:00
The entertainment will be provided by a very special talent by the name of Paula Fuga who will be doing a solo performance showcasing her incredible voice, songwriting & ukulele playing. If you are not yet familiar with Paula's music, you will undoubtedly be hearing more about this rising star. Jack Johnson invited her to perform at the 2008 Kokua Festival which helped her move into becoming a household name.
From an interview in the San Francisco...
This job was a while ago, but I wrote about it at the time, because I thought it was an interesting example of the way things work sometimes, regarding customers asking for one thing, & my efforts to discover if something else entirely would better serve them.
The call came in Thursday afternoon...
"Do you make those magnet signs?"
..yeah, I do those
"do you sell the blank material?"
...well, sometimes, but not as a rule.. what do you need them for?
"well I'm having my car transported across the country & I thought I should put signs on it to advertise my internet company before I ship...
I bought some "quiet play" drumsticks from a guy I met a few blocks who developed & patented this product. I hadn't played drums since a Christmas party because of fears of bothering the neighbors. I set up & shot a quick video to offer my new friend to help him promote his great new product. He already has clips of some exceptionally talented guys playing these sticks on his website, but he had asked, so I got out the camera & shot my first little goof off sessions of the year!
Marketing is more than just advertising.
Marketing is often a multi pronged process that involves making sure your company gets noticed, gets noticed again, and eventually becomes recognized quickly and easily for whatever it is that you have to offer.
Branding is a familiar term both in the sign industry, and in marketing discussions in general. You, your company, your company name, & any visual reference associated with your company, become part of your brand identity.
If you have a graphic representation that you wish to use to represent your company, this should be well thought out, ...
I am going to document the steps of this design because I feel that the process was somewhat typical, and may be of interest to some of my readers, or helpful for me to share with other potential logo design clients.
This client came in while on a week long visit from Arizona to research the conditions for his new Kayak tour company he was planning. He commissioned me to design his logo, & hoped to have several vehicles for me to do within the following month or so. He had a hat he liked with a petroglyph of a figure & lettering circling around it. He liked the hat design, but he didn't...