islandsign

It's official, Island Sign is the host of this month's Maui Chamber of Commerce "Business After Hours" event, so mark your calendar for JUNE 30TH 5:00 - 7:00 The entertainment will be provided by a very special talent by the name of Paula Fuga who will be doing a solo performance showcasing her incredible voice, songwriting & ukulele playing. If you are not yet familiar with Paula's music, you will undoubtedly be hearing more about this rising star. Jack Johnson invited her to perform at the 2008 Kokua Festival which helped her move into becoming a household name. From an interview in the San Francisco...


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This job was a while ago, but I wrote about it at the time, because I thought it was an interesting example of the way things work sometimes, regarding customers asking for one thing, & my efforts to discover if something else entirely would better serve them. The call came in Thursday afternoon... "Do you make those magnet signs?" ..yeah, I do those "do you sell the blank material?" ...well, sometimes, but not as a rule.. what do you need them for? "well I'm having my car transported across the country & I thought I should put signs on it to advertise my internet company before I ship...


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The sign business is all about communication. Specifically visual communication! This blog follows the conventions of a typical weblog & is a more nuts and bolts assortment of articles & posts that consists of primarily written material. The nuts and bolts of any communication message is always an important foundation, but the bells and whistles have their place as well. As a visual arts industry, we are proud to showcase the images that have built this business & built up the loyal clientele we enjoy. How better to showcase our graphic abilities than to create a graphic intensive...


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Marketing is more than just advertising. Marketing is often a multi pronged process that involves making sure your company gets noticed, gets noticed again, and eventually becomes recognized quickly and easily for whatever it is that you have to offer. Branding is a familiar term both in the sign industry, and in marketing discussions in general. You, your company, your company name, & any visual reference associated with your company, become part of your brand identity. If you have a graphic representation that you wish to use to represent your company, this should be well thought out, ...


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I am going to document the steps of this design because I feel that the process was somewhat typical, and may be of interest to some of my readers, or helpful for me to share with other potential logo design clients. This client came in while on a week long visit from Arizona to research the conditions for his new Kayak tour company he was planning. He commissioned me to design his logo, & hoped to have several vehicles for me to do within the following month or so. He had a hat he liked with a petroglyph of a figure & lettering circling around it. He  liked the hat design, but he didn't...


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