networking

It's official, Island Sign is the host of this month's Maui Chamber of Commerce "Business After Hours" event, so mark your calendar for JUNE 30TH 5:00 - 7:00 The entertainment will be provided by a very special talent by the name of Paula Fuga who will be doing a solo performance showcasing her incredible voice, songwriting & ukulele playing. If you are not yet familiar with Paula's music, you will undoubtedly be hearing more about this rising star. Jack Johnson invited her to perform at the 2008 Kokua Festival which helped her move into becoming a household name. From an interview in the San Francisco...


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Thanks to a link in a tweet from my friend, business associate & Real Estate professional Craig Haueisen, I can help shed some light on the meaning & value of "Social Networking" I followed Craig's link to another link it contained that led to the video below. It outlines what is fairly basic information, (& almost 2 years old already) but it is also a fairly new concept for some people, so I'd like to share it here. It comes from Lee LeFever of CommonCraft.com


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Marketing is more than just advertising. Marketing is often a multi pronged process that involves making sure your company gets noticed, gets noticed again, and eventually becomes recognized quickly and easily for whatever it is that you have to offer. Branding is a familiar term both in the sign industry, and in marketing discussions in general. You, your company, your company name, & any visual reference associated with your company, become part of your brand identity. If you have a graphic representation that you wish to use to represent your company, this should be well thought out, ...


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