April 2009

The sign business is all about communication. Specifically visual communication! This blog follows the conventions of a typical weblog & is a more nuts and bolts assortment of articles & posts that consists of primarily written material. The nuts and bolts of any communication message is always an important foundation, but the bells and whistles have their place as well. As a visual arts industry, we are proud to showcase the images that have built this business & built up the loyal clientele we enjoy. How better to showcase our graphic abilities than to create a graphic intensive...


Continue Reading »

Marketing is more than just advertising. Marketing is often a multi pronged process that involves making sure your company gets noticed, gets noticed again, and eventually becomes recognized quickly and easily for whatever it is that you have to offer. Branding is a familiar term both in the sign industry, and in marketing discussions in general. You, your company, your company name, & any visual reference associated with your company, become part of your brand identity. If you have a graphic representation that you wish to use to represent your company, this should be well thought out, ...


Continue Reading »

I am going to document the steps of this design because I feel that the process was somewhat typical, and may be of interest to some of my readers, or helpful for me to share with other potential logo design clients. This client came in while on a week long visit from Arizona to research the conditions for his new Kayak tour company he was planning. He commissioned me to design his logo, & hoped to have several vehicles for me to do within the following month or so. He had a hat he liked with a petroglyph of a figure & lettering circling around it. He  liked the hat design, but he didn't...


Continue Reading »