Brian Hoff of The design Cubicle offers this list of questions on his blog. I think it is an excellent resource for myself and other designers to consider in our design consultations, as well as for any of my potential clients to consider themselves when brainstorming their own design needs.
COMPANY-RELATED QUESTIONS
1- How would you describe your services and/or products?
2- What are the long term goals of your company?
3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish?
This question helps to understand the problem.
4- Who are your main competitors?
Having...