Marketing Articles

In the fall of 2010, The sign code was in the news repeatedly. It seems that a gap had become evident, between what was currently allowed, and what the business community needed for their continued survival. As a result the Maui County Council worked with the help of their constituents to make some changes. I have begun to work on a presentation to outline some of these changes, and will refine and update this presentation as the new laws take shape in the coming months through the various tests of legal interpretation, practical application and actual enforcement. Presentation Slides View...


Continue Reading »

I was telling a friend how you can embed Youtube links into your own blog, so when you are writing in other venue's (bulletin boards, FB, twitter etc...) and you want to share something humorous, valuable, interesting or otherwise worth sharing, you can be linking people to your blog, so they may stay awhile & look around... this may also encourage others to post links for their friends to check it out so, it's one way that having a blog, & using social networking can help raise awareness of who you are & what you are doing. The above discussion came from the sharing of a funny video....


Continue Reading »

Brian Hoff of The design Cubicle offers this list of questions on his blog. I think it is an excellent resource for myself and other designers to consider in our design consultations, as well as for any of my potential clients to consider themselves when brainstorming their own design needs. COMPANY-RELATED QUESTIONS 1- How would you describe your services and/or products? 2- What are the long term goals of your company? 3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish? This question helps to understand the problem. 4- Who are your main competitors? Having...


Continue Reading »

Thanks to a link in a tweet from my friend, business associate & Real Estate professional Craig Haueisen, I can help shed some light on the meaning & value of "Social Networking" I followed Craig's link to another link it contained that led to the video below. It outlines what is fairly basic information, (& almost 2 years old already) but it is also a fairly new concept for some people, so I'd like to share it here. It comes from Lee LeFever of CommonCraft.com


Continue Reading »

Marketing is more than just advertising. Marketing is often a multi pronged process that involves making sure your company gets noticed, gets noticed again, and eventually becomes recognized quickly and easily for whatever it is that you have to offer. Branding is a familiar term both in the sign industry, and in marketing discussions in general. You, your company, your company name, & any visual reference associated with your company, become part of your brand identity. If you have a graphic representation that you wish to use to represent your company, this should be well thought out, ...


Continue Reading »